“Want to maximise your business listing potential and attract more clients? These 8 effective ways to get more out of your business listing are sure to help.”
In this article, we will highlight the key things to ensure your business listings standout and increase your bookings.
1. Detailed Description
We can’t emphasise enough the importance of having a detailed description for your business listing, as this creates the perfect opportunity to sell your business to prospective clients. Questions to consider when writing your description should include;
- What sets you apart from your competitors?
- Why is your service &/or listing unique?
- Why should a client use your service/ buy your product?
2. Category Selections
When choosing your categories and sub-categories, you should ensure that selections chosen are those most relevant and applicable to your business & services provided.
The right selection of categories and sub-categories will enhance the online visibility of your business listing to prospective clients searching for such services on the directory.
3. Use Captivating Imagery
Visuals are everything!! Fundamentally, it is crucial your photos are of high quality and are relevant to your business listing. Be sure to include new photos and videos from any recent events you have been involved in. Quality photos and videos can be the deciding factor for a client when selecting you as their party provider.
With the exception of your company logo, We would strongly advocate having at least one showstopper photo which captures the essence of your service. For example, for a business listing within the event styling/props/décor sub-category, features of a showstopper photo may be a photo which has been captured in good light, properly organised and decorated against a neutral background.
Where possible, we recommend uploading a video to your listing. Videos can enhance your brand profile and allows potential clients to see the genuine nature of your business and what you have available to offer.
4. Social Media Connections
It goes without saying, for businesses to thrive in the new digital era – having a social media presence remains one of the key ways to improve user engagement, increase brand awareness and drive sales.
Research shows that 54% of people browsing on social media use the platform to research products they’re intending on purchasing, making it important to regularly feature information about your brand and product on the appropriate social channels.
All our package listings enable you to insert your social media links, so the more you can provide, the better. We strongly suggest and encourage businesses to have various and active social media platforms as this will improve your online visibility as a business, making it much easier for clients to locate your business.
5. Add Features
Having features of your business or service provided can be a great way to highlight key details to prospective clients and assist the decision making process of a prospective client to hire your business. Features can significantly differentiate your business listing from other businesses in a similar category and help to increase bookings.
6. Updated Information
Whilst listing your business on an online directory platform provides an additional platform to showcase company’s profile and services to potential clients – it is equally important to ensure the information listed is regularly kept up-to- date and accurate.
This may include ensuring that changes to services provided are modified and contact information is accurate so clients can send enquiries to your business directly.
Where possible, include pricing information as transparency regarding your price can often help attract clients make easier decisions in choosing their preferred supplier.
7. Reviews & Recommendations
Capturing reviews for your business is highly recommended. Consider adding any recent reviews on your profile and even across your social media pages. We strongly recommend responding to your reviews, both positive and negative, as this shows you value your clients and their feedback.
Generating a log of positive reviews is one of the simplest and most effective ways to enhance your business listing and increase your bookings.
8. Share your listing profile online
We understand the importance of visibility & exposure for all businesses, particularly small businesses. That’s why we have implemented a social sharing tool on all supplier profiles to enable businesses share their profiles across various online platforms.
You have put in the work to create an amazing business listing, why not tell everyone about it?
For more information on listing your business on our directory, click here.
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